|
Liberating Health Information
One of the last areas of "restricted" knowledge in society today is that of healthcare. Physicians by remaining figures of unquestioned authority have often servered to limit access to knowledge and understanding. Individuals have given their personal power to doctors, and in exchange, they have expected quality, personalized healthcare. This system actually worked after a fashion until the advent of Managed Care. Now, while individuals are still restricted from the knowledge they need to manage their own health, they can no longer count on easy access to those who retain that knowledge.
However, the Internet and HealthWorld Online are transforming this situation into an exciting new paradigm a paradigm of Self-Managed CareTM in which the individual has the knowledge
and the power
to control their personal health.
"Consumers themselves are driving the change, and many of them are physicians who are themselves consumers."
James Gordon, M.D., Georgetown University
The Two Hottest Topics
The two hottest consumer-interest topics in the media today are the Internet and health care. Study after study validates consumers' unabated interest in knowing more about their own health and consumers (and the media) are beginning to find that the Internet can be their Personal Health Superhighway.
The reasons these two fields predominate are straightforward. First, in health care, the first wave of aging baby boomers turns 50 next year, which means the need for health-care pros-including physicians, nurses and medical technicians -- will rise 40% over the next decade. Second, because the home computer is now such an educational and entertainment tool, that market will continue to sizzle.
Money/Forecast '96
Enter HealthWorld Online the most comprehensive collection of easily accessible, integrated information on conventional, natural and alternative health on the Internet or anywhere else.
What HealthWorld Online Offers
By taking advantage of technological advances that literally did not exist even four years ago, HealthWorld Online provides this full scope of empowering health information, products and services in an easily accessible format, to any individual who has a "need to know" and Internet access.
Natural medicine, long considered to be on the fringe of health care, is reaching the mainstream.
HealthWorld Online also offers a series of information centers and discussion forums and where consumers, health professionals and the media can explore information and share views on the growing, integrated connection between conventional medicine and the various forms of natural health and medicine -- what the mainstream calls "alternative and complementary" medicine.
This integrated connection of comprehensive information permits and actively advances the transition to a Self-Managed Care approach to individual health and well-being.
Bolstered by mounting scientific evidence, some approaches once considered radical or 'alternative' are beginning to be viewed as 'complementary.
|
Tell A Friend
Printer friendly version 
