An e-health pioneer and wellness visionary, James has focused on bringing fundamental principles of wellness from the world's great healing and wisdom traditions into mainstream cultural awareness for over 25 years. He is CEO and co-founder of HealthWorld Online (www.healthy.net), the world's first Internet network for wellness and complementary/alternative medicine, and co-creator of the Wellness Inventory online assessment and life-balance program (www.WellPeople.com) and certification training. He was co-founder of the first business-to-business Internet network for the natural products industry.

As founding Vice-President of Future Medicine Publishing, he acted as Executive Editor of the classic and influential work, Alternative Medicine: The Definitive Guide (600,000 copies in print). He has co-authored five books, including Natural Healing for Depression: Solutions from the World's Great Health Traditions and Practitioners (Perigee, 1999), and has collaborated on over 20 titles in the fields of natural health, psychology, human potential, yoga, meditation, and world spiritual traditions. He has been publisher and executive editor of Healthy Update, HealthWorld Online's weekly e-newsletter since 1997.

An advocate of a new global medicine based upon wise utilization of traditional systems of healing and spirituality, Strohecker has focused on educating the public and health professionals in natural health, wellness and spirituality through book and Internet publishing, a public radio show "Alternative Medicine", continuing education seminars, and consulting services.

A Phi Beta Kappa graduate of the University of Tennessee in anthropology, his interests have taken him from archeological expeditions to Mayan ruins in the Yucatan to years of intensive study of yoga and meditation in India. Strohecker has served on the numerous boards, including the President's Advisory Council for Bastyr University and the Board of Trustees of the American University of Complementary Medicine.