HealthWorld Online (www.healthy.net), the original natural health network, is a mission-driven company dedicated to educating consumers in the principles of healthy living, mind/body health and natural alternatives to mainstream medicine. (Media Kit)
We are a prime vehicle for advertising healthy living products and services. Our advertising programs and our demographics and traffic are outlined below.
Six Promotional Channels
Calculation of Rates: All ad rates calculated on CPM (Cost per thousand) basis. For example, 100,000 page views at a $4.95 CPM is calculated as 100 x $4.95 = $495.
Tracking: Advertiser will receive access to password-protected online tracking system to monitor page views and click-through rates for each banner.
This enables real-time assessment of the effectiveness of specific marketing messages as well as the ability to test multiple messages.
TEXT LINKS
PRODUCT IMAGE PLACEMENT
The minimum order for Product Image Ads is 100,000 page views of targeted or run-of-site content monthly for 3 months or 200,000 page views in a one month period.
LEADERBOARDS
Dimension: 728 x 90 pixels
We have developed five channels for promoting healthy living products
and services to our targeted consumer population in HealthWorld: our Leaderboard banners, skycrapers, product image placement, text links, and our weekly e-newsletter, Healthy
Update. We offer advertising in each of the individual channels and will custom design premium sponsorship programs utilizing two of more channels.
Text links are an excellent way to advertise on the web. Text ads are located in the left side navigation column. just below the fold. Text ads include a headline and 12-18 words of text. The whole ads is linked to the web page of your choice. The minimum order for Text Ads is 100,000 page views of targeted or run-of-site content monthly for 3 months or 200,000 page views in a one month period.
Text Ad Rates: (3 month minimum)
Run-of-site content: $0.95 cpm
Targeted content: $1.50 cpm (targeted content)
Nutrition Center: $2.00 cpm
Targeted Health Conditions: $3.00 cpm
There are 4 product images at the bottom of all HealthWorld pages (except the home page). These products can be targeted to specific content, or display run-of-site. The product images are 80 x 80 pixels in dimension and generate excellent click through rates, well above industry average. There are 3-4 words of descriptive text beneath image (see sample page).
Product Image Ad Rates: (3 month minimum)
Run-of-site content: $0.95 cpm
Targeted content: $1.50 cpm (targeted content)
Nutrition Center: $2.00 cpm
Targeted Health Conditions: $3.00 cpm
View example of Product Images on site: News Center
(Product images at bottom of page)
Leaderboards ads (728 x 90 pixels) are placed in the header at the top of all HealthWorld pages with the exception of the homepage. The minimum order for leaderboards is 100,000 page views of targeted or run-of-site content for 3 months (or 200,000 page views for one month).
Position: Top of page in header
Format: Jpg, gif, animated gif, Flash
SKYSCRAPERS