| ||Healthy.net Internet Advertising||
Healthy.net, the original online healthy living network, is a mission-driven company dedicated to educating and empowering individuals to take more responsibility for their own health, to learn tools for effective self-management, and better understand both the complementary/alternative and conventional healthcare choices. We support the emergence of a "culture of wellness" in the US and worldwide and the continued growth of the field of integrative medicine.
We are a prime vehicle for advertising healthy living products and services. Our advertising programs and our demographics and traffic are outlined below.
Three Promotional Channels
We have developed three channels for promoting healthy living products and services to our targeted consumer population in healthy.net: Web banner advertising (Leaderboard, skycraper, and 300 x 250 rectangles, and 160 x 160 pixel square banners), Product image placement (8 images at the bottom of every page), and our weekly e-newsletter, Healthy
Update. We offer advertising in each of the individual channels and will custom design premium sponsorship programs utilizing two of more channels.
Calculation of Rates: All ad rates calculated on CPM (Cost per thousand) basis. For example, 100,000 page views at a $4.95 CPM is calculated as 100 x $4.95 = $495.
Tracking: Advertiser will receive access to password-protected online tracking system to monitor page views and click-through rates for each banner.
This enables real-time assessment of the effectiveness of specific marketing messages as well as the ability to test multiple messages.
Leaderboard Rates: (3 month minimum)
Run of site content: $3.95 cpm
Targeted content: $4.95 cpm (i.e., women's health, nutrition)
Targeted health conditions: $7.95 cpm
PRODUCT IMAGE PLACEMENT
There are 8 product images at the bottom of all HealthWorld pages (except the home page). These products can be targeted to specific content, or display run-of-site. The product images are 80 x 80 pixels in dimension and generate excellent click through rates, well above industry average. There are 3-4 words of descriptive text beneath image (see sample page).
The minimum order for Product Image Ads is 100,000 page views of targeted or run-of-site content monthly for 3 months or 200,000 page views in a one month period.