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Ad Rates - New Book Promotions
Healthy.net (www.healthy.net), the original natural health network, is a mission-driven company dedicated to educating consumers in the principles of healthy living, mind/body health and natural alternatives to mainstream medicine since our March 1996 launch. (Media Kit)
We are a prime vehicle for promoting new books by authors in the fields of healthy living, holistic health, natural remedies, wellness, mind-body health, and spirituality. We have one of the oldest bookstores on the Internet, established as strategic partnership with the Bodhi Tree Bookstore of Los Angeles, who handles our fulfillment.
Promotional Channels
We have developed five channels for promoting books and services to our targeted consumer population in HealthWorld:
- Featured New Selections on our bookstore home page
- Featured Book on HealthWorld Content Pages
- Promotion in our e-newsletter, Healthy Update
- Product image placement
- Leaderboard and skyscraper (vertical) banner ads (skyscraper ads)
We offer advertising in each of the individual channels and will custom design premium sponsorship programs utilizing two of more channels.
FEATURED NEW SELECTION - BOOKSTORE HOME PAGE
We feature new selections on our bookstore home page on a 3 month basis. View our bookstore homepage.
Rates: $100/month with a 3 month minimum.
FEATURED BOOK ON OUR CONTENT PAGES
We featured a book on every page of Healthy.net. The books appear on the left side navigation column of the pages. Each "Featured Book" includes the following:
- Book title (links to bookstore order page)
- Mini-cover image (links to bookstore order page)
- "More Titles by {name of author}" (links to search results page for books by author)
Rates: $250/month for units of 200,000 page views for your book.
$695 for 3 months.
View Sample
HEALTHY UPDATE - E-NEWSLETTER
Healthy Update, our weekly e-newsletter now in its 13th year, is currently
distributed to over 31,000 subscribers. Each issue provides the latest news in
alternative medicine and healthy living, a book review, columns and articles from
nationally known experts on mind/body health, alternative therapies,
fitness, nutrition, women's health, holistic dentistry, spirituality, and
healthy home, as well as healthy recipes, healthy travel getaways and a
national health event calendar. Subscribe to Healthy Update.
Newsletter Rates:
- Featured Book - $95/issue - 100 word review & link to bookstore order page
- News Story Placement - $195/issue (also appears in HealthWorld's news center
- Excerpt or Article Placement - $125/issue
- Editor's Pick - $175/issue or $475 for 3 issues
- Sponsorship - $595 per issue (beneath masthead)
- Advertisements - $95/issue or $295 for 3 issues
Sponsorships, Editor's Picks and Advertisements include:
- 6-8 word headline
- 100 word promotion
- link to your website or promotional page of your choice.
PRODUCT IMAGE PLACEMENT
There are 4 product images at the bottom of all HealthWorld pages (with the exception of the home page). These product placements are generated by a
database and can be targeted to specific content, or simply display
run-of-site. The product images are 80 x 80 pixels in dimension and include 4-5 words of text and generate excellent click through rates, generally .4 to .8, which are well above
industry average.
Rates:
$100 for 100,000 run-of site-page views, with a 3 month minimum.
$150 for 100,000 targeted page views, with a 3 month minimum.
LEADERBOARDS
Leaderboards ads (728 x 90 pixels) are placed in the header at the top of all HealthWorld pages with the exception of the homepage. The minimum order for leaderboards is 100,000 page views of targeted or run-of-site content for 3 months (or 200,000 page views for one month).
Dimension: 728 x 90 pixels
Position: Top of page in header
Format: Jpg, gif, animated gif, Flash
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Reduced to 500 px
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Leaderboard Rates: (3 month minimum)
Run of site content: $3.95 cpm
Targeted content: $4.95 cpm (i.e., women's health, nutrition)
Targeted health conditions: $8.95 cpm
View sample leaderboards:
Nutrition Center
Fitness Center
SKYSCRAPERS
Skyscraper ads (160 x 600 pixels) are placed in the right hand navigation column of all HealthWorld pages, with the exception of the Centers and homepage. The minimum order for skyscrapers is 100,000 page views of targeted or run-of-site content for 3 months (or 200,000 page views for one month).
Dimension: 160 pixels wide x 600 pixels high.
Position: Top of right hand navigation column.
Format: Jpg, gif, animated gif, Flash
Rates: (3 month minimum)
Run-of-site: $3.95 cpm
Targeted content: $4.95 cpm (i.e., women's health, nutrition)
Targeted health conditions: $8.95 cpm
View more example of Skyscraper on site: News Center
(Refresh page to view rotating skyscrapers.)
Resized to fit
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HealthWorld Demographics - Your Target Market
Gender: 65% women -- 35% men
Age: 58% over forty - 38% twenty to thirty-nine
Marital Status: 61% married or in lifelong partnership - 39% single
Education: 32% college graduates & another 26% has attended some college
User interests: alternative medicine - 75% ; nutrition - 68%; mind/body health - 63%; women's health - 58%; herbs - 57%; weight control - 48%; fitness - 47%; healthy aging - 48%;
spirituality - 42%.
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Over 250 million page views since 1996
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Let me know a good time to talk so I can better understand your needs and develop the program that will best serve your company.
Best regards,
James Strohecker
President, Co-founder
Healthy.net
310-823-9553
jim@healthy.net
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