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 From Alternative Medicine a Definitive Guide to the Wellness Inventory - An Interview with Pioneering Entrepreneur Jim Strohecker 
The following is one in an ongoing series of columns entitled Integrator Blog by . View all columns in series

Integrator: In the last couple years the site and your own work have focused significantly on a wellness focus rather than alternative medicine or integrative medicine or any combination of the above. What’s the fit? Do you think wellness is as imbedded in CAM practices as the practitioners tend to say that it is?

Strohecker: There is a strong and inherent fit. Long before I developed an interest in alternative medicine, I was focused on how we create a higher level of personal wellbeing. I was always exploring how we can maximize our potential as human beings. At the same time, I was fascinated with natural approaches to re-establishing balance and harmony in body, mind and spirit when our system is out of balance and we are unwell. Our original intention in HealthWorld Online was to incorporate both a strong focus on wellness and self-care in addition to the best of alternative medicine. Our original model was to have two pathways in HealthWorld, one pathway if you were looking for a natural solution to a health concern, and another pathway if you were looking for enhanced health and wellbeing.

"I have always felt that the practice
of alternative medicine, CAM and
Integrative Medicine tend to focus too
strongly on diagnosis and treatment,
and not enough on self-care and
creating wellness."

Our recent 2010 re-launch of HealthWorld and re-branding of the website as is significant in a number of ways. As you indicated in your question, we have placed much of our focus on bringing our Wellness Inventory program ( to the corporate, healthcare, spa, university and coaching markets. The Wellness Inventory is a holistic assessment and life-balance program designed to help people to gain personal insight into their state of physical, emotional, and spiritual wellness. The program then provides guidance and tools to transform this new awareness into sustainable lifestyle change and a renewed sense of health and wellbeing. We have also created a certification program to train wellness coaches to support individuals on their personal wellness journey.

Developed by wellness pioneer John Travis MD, MPH
Over the last 4-5 years I felt a strong drive to help establish an awareness of the wellness paradigm in our culture, alongside the prevailing disease or treatment paradigm. Together, the two strengthen and balance each other, creating a foundation for a more complete system of healthcare, and supporting individuals in taking more responsibility for their own health and wellbeing.

Today, we are coming full circle and infusing with a stronger wellness focus, fully embracing the wellness dimension. The site is now cobranded on the page headers with both and Wellness Inventory. The navigation on the new site is much more focused than before on wellness and healthy living – Healthy Kitchen, Emotional Health, Healthy Relationships, Healthy Sleep, Mind/Body Health, Healthy Woman, Healthy Aging, etc, however, the focus on alternative therapies and Integrative Medicine and key health conditions is still present.
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 About The Author
Resumes are useful in employment decisions. I provide this background so that you may understand what informs the work which you may employ in your own. I have been involved as an organizer-writer in the emerging fields......moreJohn Weeks
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