Steve Jobs, the founder of three great companies including Apple Computer and Pixar Studios, had the gift of being able to blend creativity with precision, and insight with imagination. Apple, which competed against giants like HP, Toshiba, Sony, and IBM, not only gained a substantial market share but built generations of loyal Apple users. It was the collective investment of the founding groups of both Apple and Pixar that created the inspiration for their products, the impetus for their funding, and the innovations that made them leaders in their industries.
Invest Your Soul Currency
When you use your inner assets and direct them with intention and focus, you need only add love in order to harness what I call spiritual capital, the essence of source energy. The feeling of love, which is the soul’s real currency, is more than a feeling of well-being; it is creative, connective, and transformative. When you invest your spiritual capital, the return on investment isn’t merely monetary; it opens up limitless possibilities.
Here’s an example: My good friend and mentor the late Jay Wells always looked for opportunities to help people. He made friends easily because he was interested in others. Those qualities helped him become a successful businessman. One day while recovering from a routine hospital procedure, Wells started talking to the nurses and other patients and asked why there weren’t any TVs in the hospital. He was told that TVs were a luxury — there was one in each of the doctor’s lounges, but other than that, the hospital couldn’t afford them. He began by donating a few televisions to the hospital, and eventually this led to the formation of Wells National Services, a public company that became the leader in installing and renting bedside televisions to hospital patients.
Joel Roberts, one of this country’s top media coaches, is another example of investing soul currency. For more than fifteen years, Roberts was the feisty, sarcastic, and often deliberately controversial drive-time radio host of one of the top-rated stations in the country, Los Angeles–based KABC. A music aficionado , Roberts was at a concert standing near one of the huge speakers when it accidentally blew out, causing him to lose almost all of his hearing in one ear and more than 60 percent in the other. After being at the top of his profession, he suddenly was unemployed. Or so he thought. Today Roberts helps authors, executives, salespeople, lawyers, publicists, and many others apply some of the same skills he used on the air, such as having a hard-hitting message, holding listener interest, and learning how to use news headlines to build a hook.
Living from Flow
Investing soul currency is much more powerful than simply investing money. Soul currency enables us to live from possibility rather than investing from fear and risk. From an open heart, we are able to share and to put ourselves in the flow of not only material prosperity but the deep fulfillment and inevitable right action that love always produces. The message we receive is one of greater connection — connection with those around us and with the collective good as well as a deep inner connection to Spirit that brings us fulfillment and a sense of greater purpose.
Ernest D. Chu, a leading corporate finance expert, visionary, and strategic advisor to some of America’s best-run companies, has created more than $1 billion in market value for his clients. Of equal importance as his business activities are his spiritual pursuits. Chu currently serves as assistant pastor at Religious Science Ft. Lauderdale, the largest Religious Science church in the Southeast. His website is www.SoulCurrency.org.