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hat Doctors Don't Tell You
 
NEWS
ARICEPT TAKEN TO TASK FOR ALZHEIMER'S CLAIM

© What Doctors Don't Tell You (Volume 9, Issue 8)

An advertisement for the anti Alzheimer's drug Aricept has been criticised for being misleading. The advertisement, which appeared in professional journals, suggested that the drug could help the condition.

London GP Dr Trisha Greenhalgh had complained that the advertisement made "a powerful claim for efficacy in a condition currently believed to be incurable and relentlessly progressive."

The Prescription Medicines Code of Practice Authority ruled that the advertisement did not give a balanced view of the scientific data. "There were insufficient data to support the impression given by the advertisement that memory in particular improved following treatment with Aricept," they ruled (BMJ 1998; 317: 766).

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What Doctors Don’t Tell You is one of the few publications in the world that can justifiably claim to solve people's health problems - and even save lives. Our monthly newsletter gives you the facts you won't read anywhere else about what works, what doesn't work and what may harm you in both orthodox and alternative medicine. We'll also tell you how you can prevent illness.......more
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